Your real estate journey begins here!

From the challenges of past experiences emerged a new kind of real estate professional—one who leads with empathy, sharp industry insight, and a commitment to raising the bar. Rich Lovely isn’t just a Broker; he’s a trusted guide, advocate, and strategist for buyers, sellers, and investors alike.

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With a career rooted in real estate since his early days in Massachusetts, Rich has spent nearly a decade helping clients navigate the housing market with confidence. After relocating to St. Augustine, Florida in 2020, he brought with him a wealth of knowledge, a solutions-driven mindset, and a fresh perspective on customer service.

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Rich’s background extends beyond real estate—he also held leadership roles in IT and Healthcare as a Project Manager, overseeing large-scale, complex initiatives. That experience honed his ability to manage moving parts, communicate clearly, and deliver results—skills that now serve his real estate clients every day.

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Whether working with first-time buyers, seasoned investors, property flippers, or commercial developers, Rich takes a personalized approach tailored to each client’s unique needs. He’s known for his negotiation savvy, honest advice, and unwavering dedication to helping others truly LOVE where they LIVE.